Surely you have heard on many occasions talk about KPIs, the evolution of KPIs, analyze a KPI, etc. and you may have wondered, okay, but what is a KPI? What is it for? What does it contribute to my business?
When discussing organic search engine optimization (SEO), two main areas are always distinguished: SEO OnPage and SEO OffPage. The differentiation of both parties tends to be summed up in a rather concise way: SEO OnPage focuses on everything that can