Content Strategy: Tourism Marketing Trends

A good content marketing strategy is essential if boosting your tourism industry is a must. It does not matter if you owe a travelling agency, a hotel, transport company or restaurant, you will need a better content strategy to grow. There are basic things, your tourism content must incorporate for you have better marketing.

Content strategy is one of the best tourism marketing trends many industries be it hotel or travel agency is using to build a loyal community. With a better content marketing strategy, you will also gain client trust, attract customers and gain industry visibility in general.

What does a good content strategy contain? Content strategy is not all about article writing about your business. There is more and from this article, you will know the strategies to implement in your tourism industry if you must stand out among the ever-increasing tourism competitors.

Types of Content Strategy

There are different content strategies that boost tourism industries but the four tourism content marketing strategies to be discussed are must-have. The content strategies will assist you in figuring out how to improve your business and have to stay visible in the tourism industry. These four content strategies are:

Checklist_327digital  Video Marketing


Checklist_327digital  Storytelling


Checklist_327digital Mobile Marketing


Checklist_327digitalOnline Reputation



1. Video Marketing

The growth of video marketing will continue in 2020 as there is an increasing number of tourism clients or targeted customers seeking for visual information. These customers are seeking for videos of travelling destinations they desire to go to. The era of tourism marketers relying only on pre-recorded video is going into extinction.

Tourism customers just like every other customer in different industries are interested and focused on live videos. Just as live streaming services are growing popular, your tourism industry will grow popular when you consider it as one of your content marketing strategies. Live videos are not costly. Also, tourism brand can reduce the cost of producing a video.

This shows that video marketing is not only effective but also economical. With a video marketing strategy, you can show how authentic your tourism industry is to customers.

Having any video marketing for your tourism industry is better than not having any. Research has it that 80% of tourism consumers prefer to watch live video than read web content. Also, 82% of customers will go for live videos over posts from different social media platforms.  




  You can use video marketing content for your tourism industry to show your customers what they are missing out from not patronizing you. You can easily do this with a camera and then configure the live feed. When you leverage video marketing with a social media platform like Instagram, your tourism industry will grow and the visibility will be better.

Instagram alone has over 1 billion users and in a day, 4 billion likes on posts. This is huge for tourism visual content. You can also leverage your tourism industry video marketing content with YouTube, Facebook other media. With their video boasting support, your tourism industry will certainly have a positive and more rewarding result.

2. Storytelling

Storytelling content strategy is the second tourism marketing trend on our list. Just like the word, storytelling is creating content in stories. From HubSpot, tourists and other customers in different industries process over 100,500 digital words every day. To find out information, they rely on Google and in a few minutes can compare prices. Due to the huge amount of information available for consumers, your tourism marketing information may be ignored.

This calls for a new strategy if consumers must read your message and patronize your tourism industry. It is no longer a new thing that consumers buy how you sell your product more than the product itself. So, crafting your tourism marketing message online is something you must learn how to do. Instead of the normal description of tourism services attributes, incorporate while your tourism service is meant for them.  




  Storytelling will effectively capture the attention of your tourism targeted audience as it involves sharing what they experience when they choose your brand. Stories have more power than a normal blog or web content. Through storytelling, empathy is generated.

You can easily transmit confidence to your tourism audience or customers. Also, your clients or targeted customers will easily remember your tourism industry through stories.

Storytelling content strategy is not just trending but easy to share. A tourism industry that must stand out must embrace storytelling. Through storytelling marketing, there is a positive link between your tourism products and services and customers.  




  So take advantage of this technique and increase the visibility of your industry as well as the sales. When you are creating a story for your tourism industry be it a hotel, restaurant or travel agency, link the products to your company’s daily activities. Then, you can post it on different social media sites. Following this strategy, you will have better engagement, build loyal followers and higher patronage.

3. Mobile Marketing

While you can describe hospitality as receiving your customers with kindness and entertaining them generously, connecting you to your customers is done through mobile marketing. Mobile marketing is a trending tourism marketing strategy that will still have a positive effect in 2020.

Tourism industry like hotel works well with mobile marketing. Both the tourism industry and mobile marketing are a perfect match. To promote your tourism industry (restaurant, cruise liner, travel agency and tourist services provider), you will need mobile marketing. It is one of the customer-oriented marketing strategies you can think of. It brings customers closer to the tourism industry.  




It is not surprising to see the increase in tourism research done on mobile. Most of the tourists perform their travelling research using their mobile phone. Since mobile phones are affordable, you should think about mobile marketing for your tourism industry. The many travels tourists make started on their mobile phone.

Tourist performs hotel and reservation booking on their mobile. So, making your tourism industry website accessible to mobile users will not only make your industry better but profitable. Services will be done faster and business will be made easier.

4. Online Reputation 

The biggest review online platform is TripAdvisor. As one of the best platforms for review, it has over 400 million users. TripAdvisor has over 500 million reviews and people visit these sites to know more about different industries.



  The tourism industry is one of the industries people check their reviews on TripAdvisor. The significance of reviews to any business can’t be overemphasized. As a hotel owner, a restore owner, one who provides certain tourism activities, you should be aware of what either positive or negative review can do.

Travellers go to the TripAdvisor to read reviews on different tourism industries before choosing who to go with. A hotel that tourists prefer can easily be traced to the reviews. If you manage the reviews of your tourism industry well, you will have better patronage from people. Reviews are important tools for tourism marketing and as such must be considered as one of your priorities. Every recommended tourist products or services have good reviews from their consumers.  



  For a productive content marketing strategy under TripAdvisor or Google reviews, a good review is a must. In some cases, you might have negative reviews. You can tackle this tourism marketing challenge by responding to the review fast. There is no shame in apologizing to the users. When other consumers read your apology, they will believe you have corrected the mistakes.  



  This will also show you value your customers more than the benefits. While responding to negative reviews control your feelings and respond politely. It is normal to get intense seeing negative reviews but be polite to respond if you must build other targeted customers trust. Show that your tourism industry will improve their products and services and in some cases, willingly ask then for their sincere reviews.  



  This will show a mutual and cordial relationship between the industry and the customers. Marketing works well when a relationship is stable. When the relationship between your tourism industry and the customers are great, the positive online reputation of your company is built. This is the goal of every tourism industry.


For the last 5 years, the stability of the tourism industry has made it one of the largest industries in the world. The tourism industry can include hotel, restaurant, travel agency and other tourism services, providers. For the growth of the tourism industry, content strategy is a must. Just as described in the article you have read, the content strategy involves video marketing, storytelling, an online reputation that incorporate Google reviews and

TripAdvisor and mobile marketing. Implementing all of the aforementioned strategies is something you must do to attract more customers, build a loyal community and make sales. These content strategies have something in common and that is bringing the customers closer to the company. Having a stable relationship with customers is something you must do. To achieve this, you should put into practice these aforementioned tourism content marketing and trending strategies.

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