Inbound Marketing Strategy

What is Inbound Marketing?

Inbound Marketing is the digital strategy that uses a combination of various digital marketing actions, such as organic search engine optimization (SEO), content marketing, social media presence and web analytics.

What is the Methodology?

The Inbound Marketing methodology consists of four stages: attract, convert, close, delight. It is about adding value at each stage of the buyer's journey.

Sales funnel:

1 Digital strategy

2 Advertising, video, blogging, social media, content strategy

3 Sales opportunities, e-mail marketing, marketing automation

4 CRM, e-mail, tracking

5 Surveys, Custo content, customer feedback.

How to grow your business with Inbound Marketing?

Inbound Marketing is a form of advertising in a very attractive way because it is not an invasive method that pressures the user to make a specific purchase. Customers currently reject this type of advertising that forces them to buy without offering quality content.

In recent years, purchasing habits have changed radically, and that is why we must be very attentive to what our customers are looking for and their preferences when it comes to making a purchase.

That's why today we bring you three important actions you can implement to make your inbound marketing strategies effective, and you will be number one for your customers.

01.

Know Your Customer

It is not enough to categorize your customer in an age range, in a specific population, or in several categories of products and services, your customer is unique and the way to reach him is to analyze all his movements on the web, and start categorizing him as a unique customer.
For this strategy, there are multiple tools such as Google Analytics where you can analyze all the actions that your customer executes and thus implement strategies that are more appropriate to their tastes.

02.

Create a Winning Strategy

Inbound marketing is based on generating methodologies to reach the customer without them realizing it and that it is the customer who is looking for you and who prefers to buy your products or services to your competitors.
A winning strategy in inbound marketing is to start attracting your customers with quality content where you show them that you offer more than a product or service, you offer support, knowledge, experience and assistance, and that is why your customers will know through the content you offer all the benefits that can be obtained by choosing you as a company.
All this quality content is as subtle as possible because the customer is not looking to be sold directly, but first wants to know the company and from your publications identify what their real needs are and how your company can meet them.

03.

Use all the tools you have at your disposal

There are multiple tools on the web that can allow you to reach your customer in a subtle way, you can publish through a blog, invite to a webinar, do trainings, show the importance of using your products or services or any other strategy that reaches the customer and shows that your company has the experience to back it up.

Tools to convert your users into potential customers

Leads are opportunities that can become customers if you manage to implement an appropriate strategy. To do this, you can implement the following tools that are very easy to parameterize and that can offer you a very important value:

Calls to action

Through these tools, you can get your customer's attention by asking them to fill out a form to download quality content that is useful for what the customer is looking for.

Forms

Forms allow you to get more information from users through some interesting data that will help you implement a more aggressive marketing strategy.

Acknowledgements Pages

Thank you for completing the forms, it is a way to attract your customers by including more quality content and inviting them to continue visiting your website.

Tools to convert your prospects into customers

Since you have the information of your users, you can implement strategies such as an email marketing strategy where you can directly reach your customers and they know the value that your products and services can offer.

"300% growth in marketing qualified leads."

From there when your customers know the value you offer is very important to continue with a loyalty strategy that ensures you are in the head of your customer, not necessarily be offering your customer constantly products and services, your customer will value what you offer. Quality content and learn everything about the sector in which you are working.

Your customer is looking for fresh content, he likes to be able to analyze all the alternatives on the market and above all to be offered quality content that allows him to identify if a company has the experience to support him in the whole process.

Leave in our hands all the actions that can be implemented to generate an effective inbound marketing strategy, your customers will value it.