Surely you will know that in order to get customers on the internet, you must be in Google on the first page of results. What you also have to know is that for that, the first phase you have to carry out is to define your best keywords through a good Keyword Research.
Only in this way, you can get to appear on Google for those terms that people search on this browser and are related to your products and your business. And although being on the first page of Google, it does not assure you more customers (or even more web traffic), it is the necessary step if you really want to sell online.
Today in this post I want to show you what a Keyword Research is and which Google tools will help you with them if you really want to improve the SEO of your website and appear on Google.
Google Tools to Search Keywords
To make a good Keyword Research it is essential to use the best SEO keyword search tools. Positioning is not based on intuition or assumption, on the contrary, it needs objective and real data to work and be functional and productive.
1.- Google Keyword Planner
One of the best that exists and the few that give the volume of keyword searches.
Depending on the keyword you choose, Google Keyword planner offers you a wide list of keywords (by relevance) in which it offers you, for each one:
- Your monthly trend during the last year (interesting to see if the terms searched are seasonal, or not).
- Your monthly search volume
- The level of competition (classifies it as low, medium, high)
- The suggested bid or CPC (cost per click)
Google currently does not provide accurate information on the number of searches that words have. What it does is offer a range of searches. That is, if a certain word has, for example, 6,700 monthly searches, Google will show you a range that can range between 1,000 and 10,000.
To be able to see the number of real and exact searches, you just have to launch an advertising campaign in Adwords. You can create the campaign and pause it so you don’t spend a single euro.
The Key Word Planner also allows you to find profitable micro niches, offering the results for different product categories, so you can find keywords of medium-low competition and an acceptable volume of searches (traffic).
2.- Google Autocomplete
The Google search engine itself has two functions that are very interesting because they allow you to do a very quick first search of some search terms: the autocomplete function that you will see when you enter a Google search and the related searches at the bottom of the page.
The autocomplete function shows you on the fly a list of common searches that begin with the words you are typing. The autocomplete function of Google gives very good track of searches that may interest you and its speed of operation means that in a very short time you can try many many different searches.
Essential information is missing here for keyword analysis, but it is very useful for a quick first brainstorming because of the high speed with which the tool works and how practical this functionality is for this.
From here you can extract many candidate searches to then do a thorough keyword analysis with them. Many times you will find here practically a complete title for your post or the inspiration for 2 or 3 future posts. On the other hand, it is also always interesting to take a look at the related searches that Google suggests at the end of its results page.
3.- Google Suggest
Any of us has made millions of queries in the Google search box and has realized that the search engine itself is showing us suggestions as we type, but many may not know what do these suggestions respond to.
Google Suggest is the suggestions that Google shows you while typing keywords in your search box (what is known as query or search).
In theory, these suggestions correspond to the keywords with the highest volume of searches, the most consulted topics, or Google Trends, although your browsing history and the geolocation principle also intervene here. Naturally, Google takes your location into account when selecting the results that can best fit your interests.
Imagine being able to manipulate the Google search box so that when you search for a keyword your brand name appears. Google loves SEO branding, and rewards with better rankings the websites that create many brand searches (and also have a high CTR of more than 50%). In that sense, the ideal would be to receive many clicks by your exact brand name + keyword.
You decide to manipulate or not Google Suggest, or maybe use Google Keyword Planner, we hope this post has helped you to know more about its functionalities and the multiple uses that you can give to increase traffic to your website. Don’t forget to share this post!