The impact of social media on our experience in life is very obvious. The tourism industry is one of the many industries that social media has many impacts. Social media and the tourism industry are matches made in the digital world. Travelling is one of the common niches shared on social networks such as Facebook, Instagram and Twitter.
Everyone loves to share his new experiences and travelling or visiting new places is one. Telling our friends and family about our prospective travelling plans is something we love to do.
From the online review and comments on different social media, travellers get to know significant information such as good and easy accommodation or reservations. This information is gotten beforehand and as such, building positive effect is made possible.
Through reviews, feedbacks and comments on social media, the decision of tourists is influenced. Are these the only things we can benefit from social media in regards to the tourism industry? No! From this article, you will get to know 6 significant benefits of social media strategies in the tourism industry.
Benefits of Social Media Strategy in the Tourism Industry
There are many benefits of a social media strategy in tourism industries. However, we will be looking at these essential 6 benefits the tourism industry get from social media strategy:
1. It helps analyze the market
Social media is an essential tool for market analysis. It is used to analyse tourists attitudes or behaviour. This is made known through the increased recommendation and purchases to other tourists. There is a need for tourist to know what their experience would be like so as to have a reduction in different uncertainties and through social media, the market is analyzed. Since social media is a significant tool in analyzing the market, some expectation of what tourist wants to do in their new destination is created.
The uncertainty tourists have in services are analyzed and this helps them in making the right travelling plan. New tourists tend to buy other tourists judgements and sentiments more by making use of social media. The low cost of social media made it beneficial for marketing communications.
2. It creates a community
It is possible to build a dedicated community in the tourism industry through social media. There are millions of people who are making use of social media platforms on a daily basis. And these social media users are always surfing the Internet for tourism services and the industry they can do business with.
Social media like Facebook supports the creation of Facebook pages and groups while there is no limit to followers on Instagram and other platforms. Leveraging on these platforms together with Twitter can help you create a community for your tourism industry. Consistent making known of your services, bonuses and other promotions can build the community you have created. When your services are attractive and better, you will have dedicated followers – community.
3. Improve your Online Reputation
The importance of online reputation in the tourism industry can’t be overemphasised. Travellers are using different social media platforms and digital channels in their various travelling phases. They make use of social media in selecting a travelling destination, to book for reservation, evaluate time and to find other vital travelling information. Social media is not just used in advertising tourism services or attracting new customers, through it, the satisfaction of guests are measured.
Through social media, you will get to know areas where your tourism services are weak. Thus, you will make your travelling services better. This also helps you to build more network of customers. Tourism industry that gives room for customers review and feedback online is taken to be more reputable than others. This is a good way of improving online reputation as the majority of tourists leverage on social media platforms for conducting tourism research.
From March 2013 to February 2015, there was a 59% rise in tweets targeted at travelling, hospitality and transportation brands according to Twitter. A total of 53% of Twitter users expect such brand to reply to their tweet before 1 hour. If or was a complaint tweet, the figure increase to 72%.
Consumers of different products and services anticipate prompt answers to their questions. Imagine what will happen when your tourism services made known on different social media are unique. You will certainly have your online reputation improved.
4. It connects you more to the client
The transparency of social media has made connecting to tourism client easier and better. This is one of the most important benefits of social media strategy in the tourism industry. The days where we used to have poor customer service are gone.
TripAdvisor and other social media platforms have made it effortless for tourism industries to connect more to their clients. TripAdvisor alone has millions of hotel reviews and resorts feedback and now easy for clients to review or interact with tourism industries.
There is chatbot created to make connectivity easy with clients. Also, a client can connect directly with the customer service team of tourism industry for any information. Clients now get this information before travelling and even while in their new destination. Connecting with tourist agents is easily accessible, faster, cheaper and at the same time better.
5. It helps to distribute your content
People leverage the Internet and social media to get information and answers to their many questions. Every good tourism industry has contents to share with both customers and targeted clients. This is made faster and cheaper through social media. Your tourism contents such as your services, bonuses or testimonials can be distributed. It is now left for the website and social media users to view, read or not.
Social media also support the distribution of promotional videos. With social media strategies, you can distribute it to a million users of social media sites. All thanks to social media campaigns, you can even boost your contents to reach more people.
With Facebook ads and Instagram, many people can get to know about your tourism services. The good news is that it is cheaper, faster and more effective than other ways of publicity. Traditional marketing is going into extinction and social media is the real game to get your contents distributed in a twinkle of an eye.
6. Get more visibility for your website
Through social media platforms and strategies, your tourism website can get more online visibility. One of the goals of the tourism industry with its presence online is to have increased booking. This shows how important website visibility is to tourism.
Visibility is even more important when it comes to Google, Bing and other search engines. In a practical sense, when you have more customers subscribing to your community, sharing your tourism content, likes, retweets and comments on your posts, you will have more visibility. Through social media sites where you can share your contents and add your website link, generating more visibility is made possible.
Through social media, you will have knowledge about information sharing. It allows users to have an interaction with tourism content and other tourists. They can do this right from the comfort of their home and how they want to do it. Social Media sites such as YouTube, Twitter, Instagram, Facebook and others offer tourists access to high-quality information from your website.
The transformation of tourism or travel industry through social media is obvious. Tourism industries can’t avoid making use of social media strategies. The population of the younger generations who make use of social media increase drastically. This plays a prominent role in their traveling plans. Shouting loud about your services and boosting of what you do better than others is no longer enough.
For your customers to trust you, you must have a communicating and understanding relationship with them. This is where social media comes into play. Communication and building a relationship is made faster these days through social media platforms.
The tourism industry has no alternative than to have empathy in communication with their customers through social media. Also, to maximize the benefits of social media at optimal, your tourism industry social profile should be positive. If you intend on surviving the competitive nature of tourism industries, then leveraging on social media strategy is one thing you must not do without.
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