Inbound Marketing

What is Inbound Marketing?

Inbound Marketing uses the combination of various digital marketing actions, such as organic search engine optimization (SEO), content marketing, presence on social networks or web analytics (all options are measurable and analizable).

What Is The Methodology?

The inbound methodology consists of four stages: attract, convert, close, delight. It is about adding value in each of the stages of the buyer’s journey.

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How to Grow Your Business with Inbound Marketing

Inbound marketing is a way of advertising in a very attractive way since it is not an invasive method that pressures the user to make a specific purchase. Customers currently reject that type of advertising that forces them to purchase without offering quality content.   

For a few years now, purchasing habits have changed radically, and it is for this reason that we must be very attentive to what our customers are looking for and their preferences at the time of making a purchase. It is for this reason that today we bring you three important actions that you can implement so that your inbound marketing strategies are effective, and you are number one for your customers.

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1. Know Your Customer

It is not enough to categorize your customer in an age range, in a specific population, or several categories of products and services, your customer is unique and the way you can reach him is by analyzing all his movements on the web, and start categorizing him as a unique customer.

For this strategy, there are multiple tools such as Google Analytics where you can analyze all the actions that your customer executes and thus implement strategies that are more  appropriate to their tastes.

 

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2. Create a Winning Strategy

Inbound marketing is based on generating methodologies to reach the customer without him noticing and that it is the customer who looks for you and who prefers to buy your products or services over your competitors.

A winning strategy in inbound marketing is to start attracting your customers with quality content where you show them that you offer more than just a product or service,you offer support, knowledge, experience, and assistance, and that is why your customers will be able to know through the content that you offer all the benefits that can be obtained by choosing you as a company.

 

All that quality content is as subtle as possible since the customer is not looking to be sold directly but wants to first get to know the company and from its publications identify what their real needs are and how your company can meet them.

 

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3. Use All The Tools You have At Your Disposal

There are multiple tools on the web that can allow you to reach your customer subtly, you can publish through a blog, invite to a webinar, do training, show the importance of the use of your products or services or any other strategy that reaches the customer and shows that your company  has the experience to support it.

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Tools To Turn Your Users Into Leads

Leads are opportunities that can be turned into customers if you manage to implement a suitable strategy. For this purpose, you can implement the following tools that are very easy to parameterize and that can offer you a very important value:

Calls to actions

Through these tools, you can call the attention of your customer by asking him to fill out a form to download quality content that is useful for what the customer is looking for.

Forms

The forms allow you to obtain more information from the users through some interesting data that will help you implement a more aggressive marketing strategy.

Thank you pages

Thank you for completing the forms is a way to attract your customer by including more quality content and inviting them to keep visiting your website.

Tools To Convert Your Leads Into Customers

Since you have the information of your users, you can implement strategies such as an email marketing strategy where you can reach your customers directly and they know the value that your products and services can offer.                                     

       “300% growth in Marketing Qualified Leads ”

From there when your customers know the value you offer is very important to continue with a loyalty strategy that ensures you are in the top of mind of your customer, not necessarily be offering your customer constantly products and services, your customer will value what you offer quality content and learn everything about the sector in which you are performing.

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Your client is looking for fresh content, he likes to be left to analyze all the alternatives on the market and above all to be offered quality content that allows him to identify whether or not a company has the expertise to support him throughout the process.
 
Leave in our hands all the actions that can be implemented to generate an effective inbound marketing strategy, your customers will value it.
 
Is it interesting for you?…

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We would like to hear more about your project and offer you great benefits that inbound marketing can give you so that your company has an important growth and these benefits help you to know more about your clients and generate sales. If you find it interesting, get in touch and we’ll schedule a time to talk. The best part? It is free and without any obligation on your part.

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