Search Engine Optimization
Search Engine Optimization is a positioning strategy that is used to obtain visibility of a website in search engines such as Google, Yahoo, Bing and others. When we implement the right strategies, yourbusinesswill be able to position at the top of the search engines obtaining better organic traffic.
What we do
Before your start the SEO process, it is important to identify your target audience, your message and how your message is relevant. Your company must have an identified purpose, mission and visionand a tone of communication that is commensurate and adequate to outside this message to the world. There are many methodologies for business planning. One of the better-known ones is the SWOT (strengths, weakness, opportunities, threats) analysis. There are also a methodology to achieve the plan objectives, such as, SMART (specific, measurable, achievable, realistic and timelinerd) plan.
We customize the SEO strategy for your company based on:
- On-page SEO:They are all the action that we done within the website to improve its positioning in search engines.
- Off-page SEO:They are all the actions that are outside the website and that help to improve the organic positioning.
To bring this all together successfully your objectives, strategies and tactics need to be aligned, and they need to take into account your market, your business and the competition.
Through Keyword Research we analyze and study the possibilities of connecting of your company with your potential clients. Additionally, the method allows you to know much more about your target audience and make them identify with your company.With the keywords you can know what your customer wants. What your buyer persona searching for?Andwhat terms are your customer searching for?We will work with the keywords through the long-tail to achieve better results.
A search engine-friendly website, is one of the most important points that allows visibility in search results. Developing an SEO-friendly site architecture requires a significant amount of thought, planning and communication due to the large number of factors that influence how a search engine sees your site and the myriad ways in which a website can be put together, as there are hundreds of tools that web developers can use to build a website.
To make your page accessible it is necessary to include tools during the design process so that your site can be found and crawled by search engines. All the content of the website must be indexable: texts, images and videos, to rank well in the search engines, your site’s content. The importance of internal and external links, sitemaps, URLs, subdomain, keywords, are part of the whole process that must be considered to have an accessible and visible web in the search engines.Working SEO with marketing will bring great benefits to your website, such as Semantic SEO. Semantic search is all about establishing that identity, even especially from business point of view.
Entities then become high-trust points that help Google’s semantic search understand the value of information better. As you engage in your overall digital marketing strategy, keep these three areas of concern in focus: Trust, Authority and Reputation. These three aspects, more than anything else, will help your business find its audience, keep it, and grow.
Content marketing is a strategy that identifies your customer with your website. A website that offers quality content is more relevant in search engines and more attractive to the customers. We can either create the content of your website or create it from scratch. Our strategy is content structure of the webpage, quality content creation and link building. The process of creating great content, publishing it, an then promoting it effectively for increased business visibility can be referred a build an excellent way to your reputation online, and can be used to bring prospective customers to your website, as well as obtain high-quality links to your site.
Let's talk about you
Free consultation request.
We would like to hear more about your project and offer you great benefits that inbound marketing can give you so that your company has an important growth and these benefits help you to know more about your clients and generate sales. If you find it interesting, get in touch and we’ll schedule a time to talk. The best part? It is free and without any obligation on your part.
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