social media

Social Media has become one of the most popular activities on the Internet, which represents a great opportunity for companies who want to communicate with their buyer persona through these platforms.The company’s participation in social networks must respond to a duly anticipated and planned strategy.

Developing a presence on the different social media through corporate profiles and fostering the creation of an enthusiastic and involved community will help achieve to the corporate objectives that have been planned.Promotion strategies must be based on different tools that together will help achieve a communication adapted to users.

Previous Analysis

We must analyze our position in the market and the brand situation on social networks, before setting our objectives, strategies and action plan.For them we designed a SWOT analysisthat allows us to analyze if the planed objectives are realistic or not. These analyzes are divided into two: internal analysis and external analysis. When we refer to external analysis, we refer to all those factors that we cannot control.Among the most important internal factors are the company’s internal culture and communication.This analysis is important as it provides information about the company of points to improve and points to continue making.

Promotion Strategy

Definingourbuyer personawill be one of thefirststepsthatwewilltakeforourstrategyon social media.In thisway,we can knowonwhichplatformourcompanyshouldhavepresence.We will also define our communication objectives and these must be quantifiable and quantitative.And so we will be creating our strategy for social networks and adding other actions that will lead us to have strategies according to our need as company and for our users.

Content Strategies

Each social network has its structure, so its content must be consistent not only with its structure but also according to the needs of users. Content is one of the most important factors when we design a social media strategy.We work with the most used social networks in the market currently, LinkedIn, Instagram, Facebook, Twitter and with the most used video platform, YouTube.

Each of these social networks has a purpose and content. In some, will be used more texts, in others, more images and videos but with different objectives.Within the content strategy we must answer questions like these: What type of product do we offer? What is in which social media should we have presence? These and more questions are those that guide us to our content strategy.

ReturnOnInvestment

One of the challenges that companies present today is in the measurement and calculation of the return on investment in social media. The main objective of a social media strategy is to obtain a broad community of users who are loyal to the brand, product or services, but, at the same time, that these users have a high level of engagement. To achieve all of the above, we implement different indicators that are necessary to guide us in measuring the social media plan and the success achieved.

Socialmedia_327digital

Social Media has become one of the most popular activities on the Internet, which represents a great opportunity for companies who want to communicate with their buyer persona through these platforms.The company’s participation in social networks must respond to a duly anticipated and planned strategy.

Developing a presence on the different social media through corporate profiles and fostering the creation of an enthusiastic and involved community will help achieve to the corporate objectives that have been planned.Promotion strategies must be based on different tools that together will help achieve a communication adapted to users.

Previous Analysis

We must analyze our position in the market and the brand situation on social networks, before setting our objectives, strategies and action plan.For them we designed a SWOT analysisthat allows us to analyze if the planed objectives are realistic or not. These analyzes are divided into two: internal analysis and external analysis. When we refer to external analysis, we refer to all those factors that we cannot control.Among the most important internal factors are the company’s internal culture and communication.This analysis is important as it provides information about the company of points to improve and points to continue making.

Promotion Strategy

Defining our buyer persona will be one of the first steps that we will take for our strategy on social media.In this way,we can know on which platform our company should have presence.We will also define our communication objectives and these must be quantifiable and quantitative. And so we will be creating our strategy for social networks and adding other actions that will lead us to have strategies according to our need as company and for our users.

Content Strategies

Each social network has its structure, so its content must be consistent not only with its structure but also according to the needs of users. Content is one of the most important factors when we design a social media strategy.We work with the most used social networks in the market currently, LinkedIn, Instagram, Facebook, Twitter and with the most used video platform, YouTube.

Each of these social networks has a purpose and content. In some, will be used more texts, in others, more images and videos but with different objectives.Within the content strategy we must answer questions like these: What type of product do we offer? What is in which social media should we have presence? These and more questions are those that guide us to our content strategy.

Return On Investment

One of the challenges that companies present today is in the measurement and calculation of the return on investment in social media. The main objective of a social media strategy is to obtain a broad community of users who are loyal to the brand, product or services, but, at the same time, that these users have a high level of engagement. To achieve all of the above, we implement different indicators that are necessary to guide us in measuring the social media plan and the success achieved.

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