Using this tool, we can measure the results of the actions and marketing strategies established by companies.
With web analytics, we study the impact of the company’s online marketing campaigns, as well as the behavior of users when browsing on their web page. All this is intended to improve the website, connect with the right audience and improve marketing strategies.
Segmentation of traffic
Tools in web analytics
Each company has objectives to measure and therefore it is necessary to implement the appropriate measurement tools that provide all the data required in four pillars.